Shot in the Camargue, France, between 2018 and 2019, this is a new campaign for Liberty London for the release of their new Liberty Vault patterned shirt collection. The inspiration was the traditional shirts worn in The Camargue, which have been sported by the region’s ‘Guardians’ since the sixteenth century.
The Guardians as they are known wear their patterned shirts most of the time, but are particularly impressively dressed for community events or parties, which are frequent. The idea originates from a historical background, but the exuberance of the patterns also expresses something about the cowboys’ and girls’ way of life. I felt this captured the spirit of fashion and joy in Liberty Fabrics. Liberty shared this vision immediately and it became an exciting collaborative project. A limited edition portfolio of prints of this series will be published in June, entitled Guardians. For more information please email.